"Our only objective is to make money, but in order to make money, we must make entertaining movies. A powerful idea is at the heart of any successful movie. The creative premise is what first attracts people to the product. A good idea is one that seems imaginative, original, and in some way new and unique. In many cases a compelling idea may not be strictly original but it will seem different and exciting for its time. The most distinctive quality of a strong concept is that it does not seem familiar. Despite the talents of the director, the success of a movie is still unlikely if the basic concept of the film lacks a spark of uniqueness".

from High Concept: Don Simpson and the Hollywood Culture of Excess

by Charles Fleming


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